The HOUSTEX Attendee Profile is Your Exclusive Gateway to Key Southwest Industries
HOUSTEX places you face-to-face with key decision-makers in several diverse industries in the Southwest.
Company Size
Representatives from hard-to-reach job shops to major OEMs sought new products and technologies at HOUSTEX.
Qualified Audience
76%
of attendees influence the equipment purchase decisions for their companies.
HOUSTEX Attracts Buyers Ready to Invest in Technology
31%
of the HOUSTEX audience had equipment budgets that exceeded $200,000.
Meet First-Time Attendees
54%
of of the HOUSTEX audience were first-time attendees to the event. These are new prospects for your business.
Attendee Job Functions
| Owner/Company Management/Corporate Executive | 18% |
| Manufacturing Engineering Department | 8% |
| Manufacturing Production Management | 11% |
| Manufacturing Production Department | 6% |
| Sales & Marketing | 20% |
| Manufacturing Engineering Management | 6% |
| Design Engineer | 6% |
| Quality Assurance & Control | 3% |
| Educator/Instructor | 2% |
| Purchasing | 3% |
| Other | 10% |
| Product Design & Development | 4% |
| Control Engineering/Automation | 2% |
| Information/IT System | 1% |
Attendees Primary Type of Business
| Aircraft/Aerospace | 5% |
| Industrial/Commercial Machinery | 8% |
| Financial and Other Services | 5% |
| Medical/Surgical/Pharmaceutical/Biotech | 9% |
| Consulting/ Engineering | 4% |
| Fabricated Metal/Stampings | 4% |
| Automotive/Other Transportation | 3% |
| Defense/Government/Military | 1% |
| Plastic Products | 2% |
| Services (Financial and Other) | 3% |
| Academic Institution | 2% |
| Electronics/Computers/Communications | 2% |
| Research & Development | 2% |
| Medical/Surgical/Pharmaceutical/Biotechnology/td> | 2% |
| Oil & Gas/Petroleum | 39% |
| Other Manufacturing | 21% |
Top 10 Trchnologies Evaluated
HOUSTEX attendees evaluated the following technologies (multiple responses) and many more:
| 3D Printing | 38% |
| CNC Controls & Accessories | 34% |
| Tooling | 33% |
| Cutting Tools & Accessories | 31% |
| Machining Centers | 29% |
| Milling | 30% |
| Measurement Inspection & Test | 26% |
| Automated Manufacturing & Assembly | 26% |
| Turning Machines Lathes & Turning Centers | 25% |
| Metals | 24% |